MY DESIGN PROCESS
It starts with empathy. To identify the problem,
I do my best to listen and understand who is voicing the concern.
empathy
Once I grasp how someone feels, I tune into my inner Sherlock and investigate.
investigate
ideate
test
develope
Then, when I have identified an end goal, I ideate, and once I’ve come up with an idea,
I develop a prototype and test it.
Based on feedback from those tests,
a design can either be implemented or go back a few steps and repeat.
implement
double-tap
Don’t forget to double-tap aka gather feedback after the design has been implemented!
I’ve had the privilege of collaborating with brilliant people within amazing companies in my 10+ years of designing 😊
MY JOURNEY
🛸 ✨ 100% REMOTE
I am currently working at a private company as a UX Engineer.
FurstPerson was bought by Outmatch and I became a lead designer. Outmatch is also a SaaS System that includes assessments, video interviewing, and reference checking. I redesigned the 3 separate SaaS systems so that they look unified. I did this by collaborating with the different development structures for the 3 different systems, creating an organized design-development process, a well-defined style guide and pattern library, and leading a team of 3 designers in 3 different time zones around the world, strategically.
🛸 ✨ 100% REMOTE
I received the award:
Expedition Recognition for Sherpa Attitude
"Holy smokes! Ashley has been willing to work across time zones to be the glue that holds our design team together. She's empowering the designers to take on the challenge of applying the design standard to very challenging and complex screens, and reinforcing the strategy cohesive look and feel. It's amazing to see her in action - go, Ashley, go!
— Stacey Smiel worked with me at Outmatch
🛸 ✨ 100% REMOTE
FurstPerson is a SaaS that constructs assessments and reports for clients. I work closely with their IO Psychologists, Leadership, Q&A, Marketing, Development, and Support. I redesigned the look and feel of their assessments and their platform. I created and maintained a design system manager, assessments, an interactive application, application creation process, and created an organised development process that included multiple teams with the focus of transitioning from the legacy platform to a new.
“Ashley has been an incredible addition to the FurstPerson team. I have enjoyed collaborating with her so much, and her design and interaction skills have elevated the FurstPerson products. Ashley is an incredibly smart, thoughtful designer who takes ownership and keeps projects on track. She is incredibly organized and helps her colleagues become more organized as well. Most importantly, she is a champion for the end user’s needs and makes sure the most elegant and friendly interactions are created.”
— Shannon Widmer worked with me at FurstPerson
🛸 ✨ 100% REMOTE
BizLibrary is a SaaS LMS (Learning Management System). I worked remotely with their CEO, Product Team, Support Team, and Developers using SCRUM and Agile methods. I have conducted interviews with clients, and designed products, features, surveys, style guides, and a pattern library. I presented “The Design Process” to 300+ clients at Align (BizLibrary’s annual training conference). The products that I have created have increased our clientele, the overall usage of the LMS, and tier upgrades.
“Ashley not only has amazing design instincts, but she is adept at choosing UX strategies to validate decisions and gain empathy. The interfaces she creates are always well-considered for the constraints provided. She is incredibly adaptable and a wonderful teammate. I have enjoyed watching her blossom into a strong design leader.”
— Angela Conlon managed me directly at BizLibrary
“Ashley and I have worked together remotely, and in person on our Learning Management System (LMS) platform for over 3 years. As our UI/UX designer during that time, Ashley was responsible for creating and improving our Learning Management Platform user experience. She has worked on everything from designing new, big features, to implementing small enhancements, to designing our overall theme. She was the catalyst that kept our LMS appealing and user friendly.
Ashley not only consistently exceeded expectations with her designs, but she also took on other tasks with enthusiasm. A good example of this is her performance during our annual 3-day client conference. Ashley developed several designs for future projects, met with numerous clients to gather testing data, and also presented to over 200 people. While this conference can be stressful for certain individuals, Ashley took every task in stride and with a smile on her face.
Ashley is also extremely diligent in time management. Working remotely, she always follows project deadlines and adjusts her hours based on when her co-workers need her. She is very friendly and builds rapport with her teammates well.
In summary, I highly recommend Ashley for any position. Her excellent work and upbeat attitude make her an asset to any company.”
Blake Ryan worked with me at BizLibrary
🏡 IN HOUSE
FormFire is a SaaS that performs online medical insurance enrollment, digital quoting and underwriting, and secures personal health records. I worked closely with their CEO, Q&A, and Support and was immersed in their Development Team. I maintained the style guide and pattern library and solved complex issues. FormFire is a wonderfully close-knit and innovative company. We practised SCRUM methods and I lead their Retro meetings, often incorporating fun, interactive activities and providing sweet homemade bakes.
🏡🛸 ✨ 50% REMOTE / 50% IN HOUSE
Krasamo is an application development company. I worked closely with CEOs, engineers, and developers. I designed applications from scratch, improved existing applications, participated in morning stand-ups, and presented to clients. Some of the awesome clients I worked with at Krasamo are Lennox, The National Park Service, and Texas Instruments.
The iComfort s30 is a smart WiFi-controlled thermostat that has Geofence Algorithm for Smart Away Mode, live weather forecasts, advanced temperature and humidity controls, scheduling and more.
🏡 IN HOUSE
A Tour of Zion is an application that is local data viewable (can be viewed without a WiFi connection) that allows visitors of Zion National Park to view maps, 3D laser scans, photographs, and read about historic information.
🛸 ✨ REMOTE
First Community Credit Union is the official credit union of the Houston Texans. I started as a teller, applied for a marketing assistant position, and was later offered a position as a Webmaster. I worked within their marketing department. I made daily updates to multiple platforms (web, mobile and social media) which resulted in 200% increased customer engagement. I designed monthly campaigns, banner ads, how-to guides, and planned and hosted public events for up to 100 people. I also had the opportunity to collaborate with uGenius, designing a personal teller machine interface.
🏡 IN HOUSE